Financial Literacy, Risk Tolerance, Loss Aversion Bias terhadap Keputusan Investasi

Dalam pengambilan keputusan berinvestasi banyak hal yang dihadapi oleh investor beberapa diantaranya financial literacy, risk tolerance, loss aversion bias. Tujuan pada penelitian ini untuk menguji pengaruh dari bias terhadap investasi jangka panjang di pasar modal mahasiswa Fakultas Ekonomi dan Bisnis. Penelitian menggunakan metode non-probability sampling (convenience sampling). Objek adalah Universitas Tarumanagara Jurusan Manajemen. Ada 101 responden diambil kuesioner dengan survei. Untuk menjawab masalah hipotesis diajukan dalam ini. Hasil menunjukkan bahwa literacy memiliki positif investasi. Sedangkan tolerance tidak memberikan berinvestasi.
 
 In making investment decisions, investors face many things, some of which are The purpose this study was to examine the effect on long-term decisions in capital market students Faculty Economics and Business. This uses a with technic convenience sampling. object research is University, Department Management. There were respondents who taken from questionnaire survey method. To answer problem test hypothesis proposed study. results indicate that have positive influence decisions. Meanwhile, does not affect decision making.